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Title details for The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands by Guy Pearse - Available

The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

by Guy Pearse
ebook
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Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even “friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?
In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
Expand title description text
Publisher: Skyhorse

Kindle Book

  • Release date: August 5, 2014

OverDrive Read

  • ISBN: 9781629140759
  • File size: 4904 KB
  • Release date: August 5, 2014

EPUB ebook

  • ISBN: 9781629140759
  • File size: 4901 KB
  • Release date: August 5, 2014

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nature Nonfiction

Languages

English

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even “friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?
In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
Expand title description text
Business Nature Nonfiction
  • Details

    Publisher:
    Skyhorse

    Kindle Book
    Release date: August 5, 2014

    OverDrive Read
    ISBN: 9781629140759
    File size: 4904 KB
    Release date: August 5, 2014

    EPUB ebook
    ISBN: 9781629140759
    File size: 4901 KB
    Release date: August 5, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English