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Title details for The Persuaders by James Garvey - Available

The Persuaders

by James Garvey
ebook
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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times
Includes brand new material covering the US election and Brexit
Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. 
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

Expand title description text
Publisher: Icon Books

Kindle Book

  • Release date: February 25, 2016

OverDrive Read

  • ISBN: 9781848316980
  • File size: 1253 KB
  • Release date: February 25, 2016

EPUB ebook

  • ISBN: 9781848316980
  • File size: 1253 KB
  • Release date: February 25, 2016

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Philosophy Sociology Nonfiction

Languages

English

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times
Includes brand new material covering the US election and Brexit
Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. 
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

Expand title description text
Business Philosophy Sociology Nonfiction
  • Details

    Publisher:
    Icon Books

    Kindle Book
    Release date: February 25, 2016

    OverDrive Read
    ISBN: 9781848316980
    File size: 1253 KB
    Release date: February 25, 2016

    EPUB ebook
    ISBN: 9781848316980
    File size: 1253 KB
    Release date: February 25, 2016

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English